Dr. Sherry McAllister

In this episode of TAC Tic Talk, we are joined by Dr. Sherry McAllister, President of the Foundation for Chiropractic Progress, international speaker, and bestselling author of Adjusted Reality. At a time when healthcare is being redefined in real time, Dr. McAllister shares how chiropractic is stepping into a broader, more influential role—one that moves beyond pain relief and into whole-being care. From a landmark feature in Forbes to a growing global movement, this conversation explores how the profession is reshaping its message, expanding its reach, and meeting the modern patient where they are. We discuss the evolution of communication in today’s world, including the shift from authority to influence, and how chiropractors can better connect with newer generations through language that resonates—moving from “trauma, toxins, and thoughts” to “pain, poisons, and perspectives.” Dr. McAllister also shares practical strategies for integrating Adjusted Reality into your practice, not just as a book, but as a tool to educate patients, inspire communities, and strengthen the profession from within.